This university project brief tasked our team with creating an integrated campaign for Life Healthcare that sheds light on a misunderstood or marginalised topic within menatal health.
Upon conducting research into the topic of toxic positivity in mental health, our team found some serious problems relating to the issue.
Gaslighting deliberately prevents people from getting the help they need due to the fear of being stigmatized. People need to have their emotions validated in order to seek help./p>
It is normal and in fact healthy for humans to experience unpleasant emotions. Toxic positivity causes people to feel stigmatized, misunderstood, and unsupported.
As people in poverty, for example, feel like there is no way out of their situation, they therefore cannot use positive thinking to change their circumstances.
